(no subject)

[jackofallgeeks]

For those of us on this side of the pond, the fiasco over in Brittain on the
BT-Phorm "targetted advertising" probably isn't on the radar, but it's an
interesting study in poor public
relations if nothing else.

In short, the major IP in Brittain has apparently made an agreement with the
"targetted advertising" company Phorm. Phorm used to be known by another
name (which escapes me at the moment) and was *widely* known as a malware
and ad-ware distributor. What's worse is that BT has been 'testing' Phorm's
targetting since as early as 2006, without telling their customers.
That's an interesting point because Brittain has a much more defined legal
sense of 'privacy' than we seem to here in the US (though it'd be a lively
debate as to who's "more 1984").

The basic thrust of the article I linked to is that BT has not appologized,
BT has not answered questions regarding who it 'tested' or where it
'tested', and BT is repeating the same tired lines and claiming that answers
everything.