This Article, describing a new service called ReputationDefender, makes me want to nickname it eGuido. I'm not really sure how I feel about it. Even as it was initially envisioned, to 'protect' children and teenagers from immortalizing potentially damaging lapses of judgment, makes me think back to a few months ago when politicians and other high-profile people were being embarrassed with compromising pictures and blog posts made by their children. It seems to me like a strong-arm tactic to ensure that Junior's indiscretions can't make mommy and daddy look bad, and feels particularly geared toward the rich and important -- a way to keep them on top even when their lack of integrity would rightly bring them down. It also feels a little counter-productive as far as teaching Junior how to behave -- when you can just pay someone to clean up the mess, why care?
I think there is something to be said about prospective employers using search engines to research prospective employees. Even at that, though, I'm not sure... I really don't believe the line "if you've done nothing wrong you've nothing to fear," but maybe if you've done something worth erasing maybe it's time you re-evaluate the way you're living your life. The only valid bit I can imagine is if you
have changed your life but something in your past is so bad, so persistent, and so readily searchable that it's invalidating the changes you've made. But I'm skeptical how often that would be the case.