I think I really like what
Thisarticle, on a recent music-industry conference, is showing us. The
conference apparently started off by declaring that "Music 1.0 is dead."
(Aside: I hate calling things Foo X.0) The article goes on to talk about
how the industry execs are figuring out that their modles aren't working,
that no one wants CDs, and digital distribution is necessary. What it looks
like they haven't figured out yet, though, is that Labels as such are
obsolete.
The point was brought up at one point, where someone asked if Labels had
anything to bring to the table besides their back catalogs -- music that's
already been made. Someone noted that Labels provide a vital service:
"anyone who has spent an hour or a day listening to demos understands the
labels' place in the food chain". The article goes on to explain that the
idea is "labels provide both filtering and then marketing of music. Without
their help, promising artists would be lost in a sea of noise and would be
almost impossible for music lovers to discover."
And this is, of course, a load of bull. Back in the day, filtering was
probably needed because let's be honest, not everyone who WANTS to make
music is very good at it, and radio stations and the like don't have the
time or resources to screen every demo everyone wants to send them.
Instead, they relied on the record labels (and friends of friends) to get
worthy music. That music get played, those bands get popular, and their CDs
sell. But in the world of the Internet and social networking, you don't
have to be discovered any more. Home recording is even getting cheaper
year-to-year, so Labels can't even claim a monopoly on recording studios
since you could have one in your den. You record a few tracks, put them up
on MySpace or something, spread them around; you build up a fan base and
then you're the Next Big Thing.
I'm generally not a fan of collective-intelligence, wisdom of the masses, or
anything else that generally says "let the Great Unwashed decide!" (Yeah,
I'm a little elitist.) But when you're talking about something like music
that's TARGETTED at the masses, why NOT listen to what they're telling you?
When 50,000 people 'friend' a band on MySpace, that's a popular band
regardless of if they've been 'screened' by a Label. So what does a Label
have to offer that band?
I think music is tending toward, and ought to tend toward, a more
grass-roots sort of thing, where people make music and distribute it and
become popular based on their talent and creativity, not based on whether
some stuffed-shirt record execs think their music "makes it."